The terms under which Prehook LLC provides the Quiz Funnels app to Shopify merchants: plans and billing, your responsibilities, shopper data, liability and our data-processing commitments.
Effective date: August 25, 2026 · Last updated: October 28, 2026
These Terms of Service ("Terms") are a legal agreement between Prehook LLC ("Prehook", "we", "us") and the merchant ("you") that installs or uses Prehook Quiz Funnels (the "Service"), our Shopify app for building quizzes that recommend products and capture leads. By installing the Service from the Shopify App Store or using it, you agree to these Terms and to our Quiz Funnels Privacy Policy, which explains how we handle personal information and forms part of these Terms.
The Service is offered to businesses. Shoppers who take a quiz on your store are your customers: your store's own terms and privacy policy govern their relationship with you (see section 6).
1. Eligibility and your Shopify account
You must operate a Shopify store in good standing, be at least 18 years old and have the authority to bind the business that owns the store.
The Service is installed through, and depends on, Shopify. Shopify's own terms, including the Shopify App Store terms, apply to your use of Shopify and to billing.
When you install the Service, Shopify grants us the access you approve. Today that is: reading your products and product listings, reading your orders, and adding and managing the script tag or theme embed that displays the quiz. You can review and revoke these permissions in your Shopify admin at any time; revoking them or uninstalling the app ends the Service for your store.
You are responsible for everyone who uses the Service through your Shopify account, including staff accounts and collaborators, and for keeping that account secure.
2. The Service
The Service lets you build and publish interactive quizzes on your Shopify store, recommend products based on the answers and the rules you configure, capture email addresses and phone numbers, view results and analytics, export submissions and forward leads to marketing platforms you connect. We may add, change or remove features over time; where a change materially reduces what the Service does, we will tell you through the app, our website or email.
Product recommendations are produced from the rules, tags and product data you configure in the app and from your Shopify catalog. They are suggestions, not guarantees of fit, availability or sales results.
3. License and ownership
Prehook grants you a limited, non-exclusive, non-transferable, revocable license to use the Service for your own store while these Terms are in effect.
Prehook and its licensors own the Service — its software, design, templates and documentation — and all related intellectual-property rights, and reserve every right not expressly granted here.
You own the quizzes, questions, images and other content you create in the Service ("Your Content") and the data collected from shoppers through your quizzes ("Shopper Data").
You grant Prehook a licence to host, store, process, display and transmit Your Content and Shopper Data as needed to provide the Service to you and as described in the Privacy Policy.
If you send us suggestions or feedback, we may use them without any obligation to you.
4. Plans, fees, trials and billing
Plans, prices and the monthly engagements each plan includes are listed on our pricing page and in the app. An "engagement" is counted each time a shopper starts a quiz on your store.
All charges are billed by Shopify through the Shopify Billing API, in U.S. dollars, on the recurring interval of the plan you choose (every 30 days, or annually for annual plans). We never see or store your payment details.
Paid plans include a 14-day free trial for new subscribers. You will not be charged if you cancel or move to the Free plan before the trial ends.
If your store uses more engagements than its plan includes, additional engagements are billed as usage charges at the per-engagement rate shown for your plan, up to the monthly cap you approved in Shopify.
If your plan's engagements are used up and usage charges are not available, or your store has no active plan, the quiz may stop being shown to shoppers until the next billing period or until you upgrade.
You may change plans at any time. Changes take effect as described in the app; Shopify applies any proration.
We may change prices. We will give notice through the app, our website or email before a change applies to you; continuing to use the Service after that date means you accept the new price.
Fees exclude taxes. Shopify adds any applicable taxes to your bill.
Charges are non-refundable except where the law or Shopify's policies require a refund. Unused engagements and the remaining time of a billing period are not refunded.
Uninstalling the app cancels your subscription through Shopify.
5. Your responsibilities and acceptable use
You are responsible for how you use the Service, for Your Content and for the data you collect. You agree to:
Comply with every law that applies to your store, your quizzes and your marketing — including consumer-protection, privacy, anti-spam and telemarketing laws such as the GDPR, the UK GDPR, the CCPA/CPRA, CAN-SPAM and the TCPA.
Publish a privacy policy on your store that describes the data your quizzes collect and the tools you forward it to, and obtain any consent the law requires before you email or text shoppers. The consent wording the Service shows on phone-number questions is a starting point you can edit and must adapt to your own legal requirements; email questions carry no consent wording unless you add it.
Not collect through a quiz sensitive personal information (for example health, biometric, financial-account or government-identification data) or information from children under 16, unless you have a lawful basis and appropriate safeguards.
Not use the Service for anything unlawful, deceptive, defamatory, infringing, hateful or harmful, or to send unsolicited messages.
Not interfere with the Service, probe or bypass its security, scrape it, overload it, or access it by means other than the app and its documented features.
Not copy, modify, resell, sublicense, reverse-engineer or create derivative works of the Service, except as the law expressly allows.
Keep your Shopify account, and any API keys you enter in the app, secure.
6. Shopper Data and the tools you connect
For Shopper Data you are the controller (or "business") and Prehook is your processor (or "service provider"): we process it only to provide the Service to you and as described in the Privacy Policy and the Data Processing Addendum in section 13.
When you connect a marketing platform (for example Klaviyo, Omnisend, Postscript or Attentive) or your own Google Analytics property, you instruct us to send Shopper Data to that platform. Your agreement with that provider governs what it does with the data, including any subscription or consent status it records. Prehook is not responsible for third-party services.
You are responsible for answering shoppers' privacy requests about the data you collected. We will help you as described in the Privacy Policy, including by deleting or exporting data on your request.
When you export submissions, the export file is generated for you; you are responsible for storing and sharing it securely.
You must not use the Service to collect data you are not entitled to collect.
7. Shopify and other third-party services
The Service runs on Shopify and depends on Shopify's platform, APIs and billing. Shopify is not a party to these Terms. We are not responsible for Shopify or for any other third-party service, website or platform you use with the Service — marketing platforms, analytics tools, theme code — and changes to those services may affect the Service.
8. Availability, support and changes
We aim to keep the Service available and to fix problems promptly, but we do not promise uninterrupted or error-free operation. The Service may be unavailable for maintenance, updates or reasons outside our control.
Support is provided by email at support@prehook.com and through the help resources in the app and in our Help Center. The support included with each plan is described on the pricing page.
We may update the Service and the app at any time, and these Terms as described in section 14.
9. Suspension and termination
You may stop using the Service at any time by uninstalling the app from your Shopify store. This cancels your subscription through Shopify.
We may suspend or terminate your access if you materially breach these Terms, if your use creates risk or harm to Prehook, Shopify, shoppers or other merchants, if Shopify requires it, or if your charges are not paid. Where practical we will notify you first and give you a chance to fix the problem.
After you uninstall, we keep your store's quizzes, results and settings so that they are restored if you reinstall. You can ask us to delete them at any time by emailing support@prehook.com; we will do so within 30 days, except for records we must keep for legal, billing, security or dispute purposes.
Sections that by their nature should survive — ownership, payment obligations, disclaimers, limitation of liability, indemnification and general terms — survive termination.
10. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". To the fullest extent permitted by law, Prehook disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement and any warranty arising from course of dealing or usage of trade. We do not warrant that the Service will meet your requirements, be uninterrupted, secure or error-free, or that your quizzes will produce any particular number of leads, conversions or sales. Recommendations, analytics and attribution figures are provided for your information and depend on your configuration, your theme, your Shopify data and shoppers' browsers.
11. Limitation of liability
To the fullest extent permitted by law, Prehook and its officers, employees, contractors and licensors will not be liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, revenue, goodwill, business opportunity or data, arising from or relating to the Service, even if advised of the possibility of such damages. Prehook's total aggregate liability for all claims arising from or relating to the Service will not exceed the greater of the amount you paid Prehook for the Service during the 12 months before the event giving rise to the claim, or USD 100. These limitations do not apply to liability that applicable law does not permit us to limit.
12. Indemnification
To the extent permitted by law, you will defend and indemnify Prehook and its officers, employees and contractors against claims, damages, losses and expenses (including reasonable legal fees) arising from Your Content, your quizzes, your marketing to shoppers, your failure to obtain required consents or give required notices, your breach of these Terms, or your violation of law or of a third party's rights.
13. Data Processing Addendum
This addendum applies where data-protection law requires a written agreement between you (as controller or business) and Prehook (as processor or service provider) for Shopper Data.
Scope and instructions
Subject matter: the operation of quizzes on your store and the storage, display, export and forwarding of the resulting Shopper Data. Duration: while the Service is installed and until deletion under section 9. Nature and purpose: as described in these Terms and the Privacy Policy. Data subjects: shoppers who take your quizzes. Categories of data: quiz answers (which may include names, email addresses, phone numbers and free text), IP address, browser and device information, progress and interaction data, and order-attribution data.
Prehook processes Shopper Data only on your documented instructions — these Terms, the settings you choose in the app (including the platforms you connect) and any further written instructions — unless the law requires otherwise, in which case we will tell you before processing where the law allows.
Our commitments
Confidentiality: people authorised to process Shopper Data are bound by confidentiality obligations and given access only as needed.
Security: we maintain the technical and organisational measures described in the Privacy Policy — encryption in transit, encrypted storage of access tokens and integration keys, provider-managed encryption at rest, restricted production access — and review them as the Service changes.
Sub-processors: you authorise the sub-processors listed in the Privacy Policy. We will update that list before adding a sub-processor that processes Shopper Data; if you object, you may end your use of the Service. Platforms you connect yourself are not our sub-processors.
Assistance: taking into account the nature of the processing, we help you respond to shoppers' requests to exercise their rights, and with security, breach-notification and impact-assessment obligations, to the extent the information is available to us.
Breach notification: we notify you without undue delay after becoming aware of a personal-data breach affecting Shopper Data we hold for you.
Deletion and return: at the end of the Service we delete Shopper Data on your request within 30 days, or return it in a machine-readable format if you ask before deletion, unless the law requires us to keep it.
Compliance: we make available the information reasonably necessary to demonstrate compliance with this addendum and allow for audits, including by an independent auditor you appoint, subject to reasonable notice, confidentiality and frequency limits.
Shopify: the Service subscribes to Shopify's mandatory compliance webhooks (customer data request, customer redaction and shop redaction) and we act on them within 30 days.
International transfers
Prehook processes Shopper Data in the United States. Where a transfer from the EU, UK or Switzerland requires a transfer mechanism, the parties rely on the European Commission's standard contractual clauses (module two, controller to processor) and the UK addendum, which are incorporated by reference, or on another lawful mechanism.
14. Changes to these Terms
We may update these Terms. We will post the updated version at this address with a new "last updated" date and, for material changes, notify you through the app, our website or email before they take effect. If you continue to use the Service after the effective date you accept the updated Terms; if you do not agree, uninstall the app.
15. General terms
These Terms, with the Privacy Policy, are the entire agreement between you and Prehook about the Service and replace any earlier agreement.
You may not assign these Terms without our written consent. We may assign them to an affiliate or to a successor of our business.
If any provision is found unenforceable, it will be limited to the minimum extent necessary and the rest of the Terms will remain in effect. Our failure to enforce a provision is not a waiver.
Neither party is liable for delay or failure caused by events beyond its reasonable control, except payment obligations.
Notices to Prehook go to support@prehook.com. Notices to you go to the email address on your Shopify account or appear in the app.
You and Prehook are independent contractors. These Terms do not create a partnership, joint venture or agency, and do not confer rights on third parties.
These Terms are written in English; translations are for convenience only.